The concept of style


Shades Of The Seventies

You’re going to be outside most of the time, and – with any luck – not in the shade. So you should also ensure that you’re in your shades.

“They’re a must-have for being out in the sun all day and even better at covering those dark circles after a night of partying,” agrees James Lawrence, Head of Menswear Design at ASOS.

If you want to keep your eyewear bang up to date, the trend forecast for this festival season’s opticals is bright. “The 1970s resurgence has made sunglasses fun again,” adds Lawrence. “Coloured or mirrored lenses in retro frames are key for spring/summer 2016.”


Men's Bold Sunglasses Lookbook

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Key Pieces

  • RECLAIMED VINTAGE ROUND SUNGLASSESReclaimed Vintage Round Sunglasses
  • RAY-BAN ROUND SUNGLASSES WITH FLASH LENS 0RB3447Ray-ban Round Sunglasses With Flash Lens 0rb3447
  • ASOS AVIATOR SUNGLASSES IN GOLD WITH REVO LENSAsos Aviator Sunglasses In Gold With Revo Lens
  • RIVER ISLAND BLUE MIRROR FLAT TOP SUNGLASSESRiver Island Blue Mirror Flat Top Sunglasses
  • DICK MOBY CPT SUNGLASSESDick Moby Cpt Sunglasses
  • RAY BAN ERIKA SUNGLASSESRay Ban Erika Sunglasses
  • URBAN OUTFITTERS CLASSIC DEMI TORTOISE SQUARE SUNGLASSESUrban Outfitters Classic Demi Tortoise Square Sunglasses
  • HE BY MANGO ACETATE FRAME SUNGLASSESHe By Mango Acetate Frame Sunglasses
  • ILLESTEVA LEONARD ROUND-FRAME ACETATE SUNGLASSESIllesteva Leonard Round-frame Acetate Sunglasses

A (Dark) Floral Shirt

Put your earplugs in, or rather your sunglasses on (see above), because it might get loud.

“It’s all about making a strong statement at a festival and a floral print shirt is the perfect way to do it, says Giles Farnham, head of River Island Style Studio (not a music label, but rather the retailer’s complimentary personal shopping service). “But avoid novelty or Hawaiian styles and go with something more sophisticated in a dark floral, which has been embraced from catwalk to high street.”

Want to be really on point? Turn to a revere or Cuban collar: that is, the kind that lies flat, like on a bowling shirt. “It’s the shirt shape of the season,” says ASOS’ Lawrence, who also adds that a floral shirt will make it easier for your friends to find you.

No shrinking violet? Match your patterned shirt to your shorts, AKA the “co-ord”, says Farnham: “But stick to darker florals to avoid looking camper than a row of tents.”

Men's Floral Shirts Festival Fashion Outfit Inspiration Lookbook

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